Structure your data into customer segments
Your customers are your profit. Therefore, it is important to know how your customer groups react to active stimuli. Segmentation helps you divide your customer groups according to different characteristics and adapt your strategy. Whether for new or existing customers – create new customer segments or use the predefined segments in our system.
1. Transfer your inventory data to the Xmedia system or create new customer segments
Our seamless interface allows you to transfer your previous data records into the Xmedia system – Or simply upload a CSV file. You can thus track all your achieved successes. If you have not yet generated enough data records, then define your dream customer based on certain characteristics.
2. Define your customers down to the smallest detail
There are no limits to your digital business. Gain a significant competitive advantage by analyzing the behavior of your customers or visitors. Whether a silent visitor or the biggest fan – the Xmedia system won’t let your data slip away.
3. Use predefined segments
If you already have an idea of a particular customer segment, you can easily select a predefined segment. You can still edit your settings later. See some of our countless filter options here:
Shopping cart abandoners
Customers who have recently abandoned their shopping cart.
Customers who made their last purchase a long time ago.
Big money spender
Customers who have spent larger sums of money.
Visitors who have not deposited any information.
Customers who have purchased most frequently in the recent past.
Customers who have recently made a purchase.